If you use a well-known influencer, then they can publicize your company or product to millions of followers with just a few posts. For those not in the know, influencers are online celebrities who often promote a brand or product and take it into the mainstream.Ī dependable influencer can bring your company’s sales to a new level through increased return on investment and access to demographics that you wouldn’t normally reach. When it comes to social media, you have your regular users and then you have influencers. If consumers see you as more than an entity looking to take their money, then they may be more trusting of your brand. Instagram live posts are also an excellent way to build rapport, trust and credibility with followers, as well as showing that there’s a human side to your business. Some examples are videos that show how products are made, videos of office employees interacting with each other, and live Q&A sessions between you and your audience. The best way to use live stories is to show behind-the-scenes insights into your company and the people who work there. This can be done through many of the app’s features, but you can really make an impression with live posts and stories. Instagram is a great way to show potential customers that you are more than just a faceless corporation. A staggering 72% of Instagram users reported purchasing products through the social media platform at least once – the results are hard to ignore. With these services, it’s simple for a business to attract actual sales from the site. Instagram also offers shoppable posts, which allow businesses to add tags to the products in their photos with links that include a product description, price and the ability to “shop now,” which will lead the user to your online store.
#ACTIVE USERS ON INSTAGRAM UPDATE#
The latest update is the Shop tab, which is located prominently on Instagram’s home dock and allows users to discover and purchase from brands directly through Instagram. Today, there is a greater emphasis on making money through product placement. Instagram has evolved over the years to enable on-platform e-commerce sales. Businesses can make money directly from Instagram. Tip: Maintain a routine of at least one post per day to raise brand awareness and grow your follower base. This is how both household names like Coca-Cola and Adidas, as well as a slew of small businesses, have effectively used Instagram to thrive. Of course, even for the best-known companies, success will not come overnight, but if a marketing team wants to get their organization on the map, Instagram can help.īusinesses can raise brand awareness and reach their target audience by keeping an active presence and maintaining a routine of at least one post per day.
That goes for large, well-known companies as well as smaller mom and pop shops and entrepreneurs. With all of those users to choose from, Instagram is an important place for businesses. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy. Of those millions of people, over 500 million are on the platform on a daily basis. More people are using Instagram.Īccording to Instagram, their social media presence currently brings with it over 1 billion active users. If you still need convincing to join, then check out these 12 reasons why Instagram is continuously rising in importance and how your company can benefit. Instagram is owned by its parent company Facebook and has over 1billion active users. Users can share photo or video posts temporary Stories that live on your profile for 24 hours Reels, which are 15-second-max short-form videos IGTV videos, and can even shop directly from e-commerce brands through the app. Instagram is a hugely popular photo and video-sharing social media platform. If you have not jumped on the Instagram bandwagon yet, you may be doing your business a great disservice.
#ACTIVE USERS ON INSTAGRAM FREE#
Getting started with Instagram is free and businesses can establish a significant following without spending a dime.
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